Pass The Parcel Ends
So the pass-the-parcel finished yesterday with all the prizes gone. Dave Chivers, a designer from a Basingstoke Print Company was very pleased after winning a black iPod:
"thankyou thankyou thankyou! Highly delighted and can’t quite believe it!
I’ve been one of the envious ones at times like this so many times…"
As a viral marketing campaign, we learnt a lot. The game was played 1125 times and created a real sense of fun for us seeing new people visit our site from all over the world. We learnt, too late, that we should have made the pass-the-parcel mechanism allow for passing on to more than one person - it could have spread more that way!
If you are interested in running a similar campaign, why not give us a call.

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