Monthly Archives: December 2005

20:12:05 FT has an article about Blogging and Large Brands: "Blogs are a long-term strategy that will work for brands that are able to open themselves up. It is about long-term engagement and dialogue," says Oliver Snoddy, media manager for OMD Digital. "If you just use blogs as a short-term promotional medium you are missing [...]

(and will anyone care?) A great little e-book from Chris Houchens Chris Houchens founded Shotgun Concepts in 1997 to help small businesses who are at that "awkward age" of being between solo marketing and big agencies get the most out of their marketing, advertising, and PR efforts. Chris’s Blog

So the pass-the-parcel finished yesterday with all the prizes gone. Dave Chivers, a designer from a Basingstoke Print Company was very pleased after winning a black iPod: "thankyou thankyou thankyou! Highly delighted and can’t quite believe it!I’ve been one of the envious ones at times like this so many times…" As a viral marketing campaign, [...]

For all you geeks out there (and there are plenty of us), you now have the opportunity to interrogate the entire net through one of Amazon’s subsidiaries. Via the Alexa service, anyone with a basic knowledge of programming will be able to search 4.5 billion web pages from more than 16 million websites for whatever [...]

Seth Godin, Author of Permission Marketing (amongst others), speaks to e-consultancy in an online interview. We’ve touched on the death of e-mail marketing. Question 12 covers the same topic.

How much of your web site budget goes on actually making it work better? Forget about the design and the content; so many people overlook the very basic principle of how it works and, more importantly, how people use it. "Following a usability redesign, websites increase desired metrics by 135% on average" Jakob Neilson’s article [...]

This morning, the BBC reports that the price of stamps is set to rise in April and that it is actually a compromise! First class stamps would rise 2p to 32p and second class stamps by 1p to 22p, with the possibility of them rising to 36p and 25p respectively by 2010. So, taking delivery [...]

From the Word Of Mouth Marketing Association: "85% of respondents said word-of-mouth communication is credible, compared with 70% for advertising and PR. Only personal experience with a company scored higher than word-of-mouth at 92%." For more of this article from WOMMA, click here.

Viral Marketing creates an easy, and inexpensive, way of reaching people around the globe very quickly. We have seen it today with Virgin’s Brilliant Music Quiz (you can download it here). We recieved it from eight different people today in the office. Also, The X-Box 360 (kind of launched last week) has had an advert [...]

Seth Godin, Godfather of Permission Marketing, with a quick overview/rant about marketing. Go on, get a cup of coffee and read away. We like Seth!