Monthly Archives: December 2005

FT Article on Corporate Blogging

FT Article on Corporate Blogging

20:12:05 FT has an article about Blogging and Large Brands: "Blogs are a long-term strategy that will work for brands that are able to open themselves up. It is about long-term engagement and dialogue," says Oliver Snoddy, media manager for OMD Digital. "If you just use blogs as a short-term promotional medium you are missing [...]

Does Anyone Know How To Market?

Does Anyone Know How To Market?

(and will anyone care?) A great little e-book from Chris Houchens Chris Houchens founded Shotgun Concepts in 1997 to help small businesses who are at that "awkward age" of being between solo marketing and big agencies get the most out of their marketing, advertising, and PR efforts. Chris’s Blog

Pass The Parcel Ends

So the pass-the-parcel finished yesterday with all the prizes gone. Dave Chivers, a designer from a Basingstoke Print Company was very pleased after winning a black iPod: "thankyou thankyou thankyou! Highly delighted and can’t quite believe it!I’ve been one of the envious ones at times like this so many times…" As a viral marketing campaign, [...]

Amazon Rent Out The Entire Web

Amazon Rent Out The Entire Web

For all you geeks out there (and there are plenty of us), you now have the opportunity to interrogate the entire net through one of Amazon’s subsidiaries. Via the Alexa service, anyone with a basic knowledge of programming will be able to search 4.5 billion web pages from more than 16 million websites for whatever [...]

Seth Godin Interview

Seth Godin, Author of Permission Marketing (amongst others), speaks to e-consultancy in an online interview. We’ve touched on the death of e-mail marketing. Question 12 covers the same topic.

Web Usability

How much of your web site budget goes on actually making it work better? Forget about the design and the content; so many people overlook the very basic principle of how it works and, more importantly, how people use it. "Following a usability redesign, websites increase desired metrics by 135% on average" Jakob Neilson’s article [...]

If ever there was a cue to look into E-Mail Marketing

If ever there was a cue to look into E-Mail Marketing

This morning, the BBC reports that the price of stamps is set to rise in April and that it is actually a compromise! First class stamps would rise 2p to 32p and second class stamps by 1p to 22p, with the possibility of them rising to 36p and 25p respectively by 2010. So, taking delivery [...]

Is Word-Of-Mouth Important?

From the Word Of Mouth Marketing Association: "85% of respondents said word-of-mouth communication is credible, compared with 70% for advertising and PR. Only personal experience with a company scored higher than word-of-mouth at 92%." For more of this article from WOMMA, click here.

Viral 360?

Viral 360?

Viral Marketing creates an easy, and inexpensive, way of reaching people around the globe very quickly. We have seen it today with Virgin’s Brilliant Music Quiz (you can download it here). We recieved it from eight different people today in the office. Also, The X-Box 360 (kind of launched last week) has had an advert [...]

5 Minute Marketing Spout

Seth Godin, Godfather of Permission Marketing, with a quick overview/rant about marketing. Go on, get a cup of coffee and read away. We like Seth!

Recent Posts

  • It's kicking off in the studio this Christmas

    Peace and good will to all… well, that’s the general theory this time of year isn’t it? Unfortunately, no one passed this message to the ‘troops’ in the studio at Escape Towers this year. Downtown Basra eat your heart out. There we’re no car bombs (we just couldn’t do it to our lego creations) but [...]

    Date Posted: 23 Dec 2011 Read More

  • Supporting INSPIRE-ing Businesses (sorry, couldn't resist)

    For a number of years we’ve been supporting a local business awards scheme, the INSPIRE Business Awards, which are organised by one of our lovely clients, Destination Basingstoke.  This year was no exception, and a few weeks ago saw the culmination of a year of hard work from all at ‘DB’, as the awards evening [...]

    Date Posted: 16 Dec 2011 Read More

  • New stuff: Honeywell F124 banner

    Its very early days, but we’ve started working with Honeywell. They’re based here in Basingstoke so our local-ness (pretty sure that’s not even a word!) is helpful when there’s a tight deadline to hit. This was the case with our first project for them, a pretty straightforward roller banner design for a show they were [...]

    Date Posted: 10 Oct 2011 Read More

  • Doing our bit for 'ch-ch-charidee mate': The Breast Cancer Care Fashion Show 2011

    Back in July I posted about our involvement with Breast Cancer Care and our charitable creative donation to help them out with the look and feel for their annual fundraiser… The Fashion Show. Time fly’s when you’re having fun and although (at the time) October seemed a million miles away, it soon came around, culminating [...]

    Date Posted: 07 Oct 2011 Read More

  • Beringer Tame website shortlisted for 'best recruitment website' award at the MARA's

    We just want to say a MASSIVE thank you to everyone that took the time and effort to vote for the Beringer Tame website in the ‘best recruitment website’ category of the MARA awards. The fantastic news is that all those votes have ensured the site has been shortlisted as a finalist in the category! [...]

    Date Posted: 04 Oct 2011 Read More