Corporate Blogging

Date Posted - 30 Nov 2005 | Posted By - the-escape | Comments 0

Does your Company Belong in the Blogosphere? is the question that Katherine Heires asks on the Harvard Business School website.

Heires identifies that an effective corporate blog can :

  • Influence the public "conversation" about your company
  • Enhance brand visibility and credibility
  • Achieve customer intimacy

When we speak about enhancment of customer loyalty, honesty and authenticity count for a lot. Invitation to respond directly to you by the way of comments not only allows people a sounding board, but could give you valuable insight to what people really think – not what you think they think!

Leave a Reply

Your email address will not be published. Required fields are marked *

*

Recent Posts

  • It's kicking off in the studio this Christmas

    Peace and good will to all… well, that’s the general theory this time of year isn’t it? Unfortunately, no one passed this message to the ‘troops’ in the studio at Escape Towers this year. Downtown Basra eat your heart out. There we’re no car bombs (we just couldn’t do it to our lego creations) but [...]

    Date Posted: 23 Dec 2011 Read More

  • Supporting INSPIRE-ing Businesses (sorry, couldn't resist)

    For a number of years we’ve been supporting a local business awards scheme, the INSPIRE Business Awards, which are organised by one of our lovely clients, Destination Basingstoke.  This year was no exception, and a few weeks ago saw the culmination of a year of hard work from all at ‘DB’, as the awards evening [...]

    Date Posted: 16 Dec 2011 Read More

  • New stuff: Honeywell F124 banner

    Its very early days, but we’ve started working with Honeywell. They’re based here in Basingstoke so our local-ness (pretty sure that’s not even a word!) is helpful when there’s a tight deadline to hit. This was the case with our first project for them, a pretty straightforward roller banner design for a show they were [...]

    Date Posted: 10 Oct 2011 Read More

  • Doing our bit for 'ch-ch-charidee mate': The Breast Cancer Care Fashion Show 2011

    Back in July I posted about our involvement with Breast Cancer Care and our charitable creative donation to help them out with the look and feel for their annual fundraiser… The Fashion Show. Time fly’s when you’re having fun and although (at the time) October seemed a million miles away, it soon came around, culminating [...]

    Date Posted: 07 Oct 2011 Read More

  • Beringer Tame website shortlisted for 'best recruitment website' award at the MARA's

    We just want to say a MASSIVE thank you to everyone that took the time and effort to vote for the Beringer Tame website in the ‘best recruitment website’ category of the MARA awards. The fantastic news is that all those votes have ensured the site has been shortlisted as a finalist in the category! [...]

    Date Posted: 04 Oct 2011 Read More