Welcome to the Escape Blog

Does your Company Belong in the Blogosphere? is the question that Katherine Heires asks on the Harvard Business School website.

Heires identifies that an effective corporate blog can :

• Influence the public "conversation" about your company
• Enhance brand visibility and credibility
• Achieve customer intimacy

When we speak about enhancment of customer loyalty, honesty and authenticity count for a lot. Invitation to respond directly to you by the way of comments not only allows people a sounding board, but could give you valuable insight to what people really think - not what you think they think!