Welcome to the Escape Blog

A couple of weeks ago we ran a seminar about SEO - Search Engine Optimisation. One of the key factors we discussed was how well built your website is. It may look great in your browser, but how does it look to someone else and, maybe more importantly, how does it look to a search engine?

1. See how visible your website is - using Firefox, turn all of the page styling off. Looks a bit different doesn’t it? Well if half of your content has disappeared as well, that gives an indication of what the Search Engines see.
2. See how accessible your website is - Visit W3C Validator and enter your web address. Does it come up with any errors?

The key factor here is that you need to open your website to being read by search engines. It’s not veeyrthing but it is an important start.

What do you want to get from your website? If it’s visitors and sales - then you need to open the shutters on the shop windows!