Do You Send E-Shots To Your Customers?
According to data management firm CDMS, a third of the UK’s top companies are not complying
with the European Union’s (EU) regulations on unsolicited emails, or
spam, a recent report alleges
UK firms are not asking people if they want to receive emails. Instead, when people sign up for promotional offers or
competitions they often only get the option of opting out, or
unclicking a pre-ticked box. source: bbc.co.uk
This goes against what we try to achieve at The Escape operating a policy of working towards permission with your customers. This means that they opt-in to receive information and offers from you, rather than having to tell you to stop sending emails. This not only develops trust, but also gives your messages more penetration because the person receiving the mail, has specified an initial interest.
There are various on-line solutions to suit, in fact we can send e-shots for you, as well as create forms on your website for people to subscribe, for as little as £50. Sound too good to be true? Well there are other factors to take into consideration but we can advise you on those also to make sure you end up with the right solution.

No Comments »
No comments yet.
RSS feed for comments on this post.
Leave a comment