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A recent report suggests that Consumers are 50% more likely to influenced by Word-Of-Mouth Activity than TV and Radio Ads.

What does that mean to you, especially if you are not in the consumer market. Well, basically you may well be putting your money and resources to better spent tactics for your marketing campaign.

Advertising is a one-way conversation where you are screaming for attention with all the other thousands of adverts crying for the same attention during a persons day. A recent chapter from the book ‘Buzzmarketing : Get People to Talk About Your Stuff ‘ by Mark Hughes, suggests that it costs the US TV advertiser about $16 to just get one persons attention on an advert.

How much does it cost you to grab someone’s attention?

Why not refine your website, or create tools to get ‘better’ attention from people: more specific and more relevant attention? Surely it is better to spend more money on fewer leads to get better ones!

Of course, we can help you do that - why not contact us for a chat?