Monthly Archives: October 2005

A joint eye tracking study conducted by search marketing firms Enquiro and Did-it and eye tracking firm Eyetools has shown that the vast majority of eye tracking activity during a search happens in a triangle at the top of the search results page indicating that the areas of maximum interest create a “golden triangle.” If [...]

An innovative new set of workshops from Sentinel Housing (see postcards) inviting their customer to learn more about debt control. Education is the key here to reduce the customers own debt, as well as the rent arrears for Sentinel – a problem for many Housing Associations. Another initiative by Sentinel Housing, who recently won the [...]

One of the management of Escape client HSA was recently asked to compare the new look Link with a pre-Escape version. He estimated that the old one was from three years ago? It was about twelve months old. The thing is, we work on a number of regular publications for public sector clients and have [...]

A couple of weeks ago we ran a seminar about SEO – Search Engine Optimisation. One of the key factors we discussed was how well built your website is. It may look great in your browser, but how does it look to someone else and, maybe more importantly, how does it look to a search [...]

According to data management firm CDMS, a third of the UK’s top companies are not complying with the European Union’s (EU) regulations on unsolicited emails, or spam, a recent report alleges UK firms are not asking people if they want to receive emails. Instead, when people sign up for promotional offers or competitions they often [...]

The English language is always a talking point (no pun intended). What you (and your clients) think of as acceptable language depends on their experiences and the association they make with certain ‘speak’. Purists often criticise the denigration of the English language and the use of words, but let’s face it – language is an [...]

We all tout the phrase ‘Customer is King’ but do we really take note when we are in the driving seat? Take Matthew Peterson who took on Apple after being disillusioned with his iPod Nano and the problems he got with his ‘new’ device. Using his web know-how he created www.flawedmusicplayer.com (link may now have [...]

The web is the base for many companies now, in fact many companies will base their new start-up name around the domain they can get hold of. During 2005 (to October) more than 17.5 million new sites were added, the biggest recorded year of growth (source Netcraft) and in October they found 74.4 million web [...]

A recent report suggests that Consumers are 50% more likely to influenced by Word-Of-Mouth Activity than TV and Radio Ads. What does that mean to you, especially if you are not in the consumer market. Well, basically you may well be putting your money and resources to better spent tactics for your marketing campaign. Advertising [...]

Dell is turning away from a traditional advertising campaign for the first time in favour of a website and viral marketing campaign for it’s new MP3 player – The Ditty. Competing against Apple’s iPod Shuffle, it has it’s work cut out, although this is a good start: http://www.dellditty.com/